Similac x Parents.com
Advertorial campaign photography
United States
Commissioned by The Foundry to photograph a national advertorial campaign in partnership with Similac and Parents.com. Traveled across the U.S. to photograph five influencer families, creating a series of lifestyle portraits for a digital feature centered on real parenting experiences. Images were used across web editorial, with supporting social posts from each participating family. The campaign was later licensed for an additional year of use.
Featuring Lily Alt (Brooklyn, NY), Patti Wagner (Minnesota), Jordan Lloyd (Colorado), Shannon Willardson (California), and Lindsey Bonnice (Pennsylvania).
New York Life Insurance
Workplace portrait and lifestyle photography
New York City
Commissioned by the HR and brand teams to create a library of workplace imagery aligned with an updated visual identity, including refreshed typography, color, and brand guidelines. Photographed employees in their working environments to support internal and external communications, with a focus on producing consistent, human-centered imagery across platforms. The resulting image library is used across recruitment, marketing, and company materials.
fabdog
Seasonal lifestyle and e-commerce campaign
Westhampton, New York
Commissioned for a one-day lifestyle campaign to create a year’s worth of imagery for social, web, and e-commerce platforms, including Amazon. Hired by SWAY Productions, the shoot was produced across multiple Hamptons locations in collaboration with the founders and production team, featuring non-model dogs to maintain an authentic, real-life feel.
Kiss Kiss Goodnight
Brand and e-commerce photography
Upstate New York
Commissioned to produce brand imagery aligned with the company’s visual guidelines. Worked directly with the founder to photograph brand images in a private home location sourced for the shoot, using soft natural light and a muted palette to emphasize skin, touch, and connection. The resulting images created a consistent library for web and marketing use.
Nestig
Lifestyle and interior photography
New York
Commissioned to photograph influencer nurseries for use across the brand’s website and marketing channels. Working within real homes, the approach focused on natural light and environmental detail to highlight product integration within designed, lived-in spaces.
12 | 12
Seasonal lifestyle and e-commerce campaign
New York City
Commissioned by 12|12 to photograph multiple seasonal campaigns. Shot in a private Tribeca home using natural light to create bright, playful imagery. Focused on capturing the signature details of the brand alongside natural movement and interaction. Images were created for web and marketing use.
Ave Norden
Lifestyle and e-commerce campaign
New York City and The Hamptons
Photographed multiple campaigns for a sustainable children’s clothing brand. Shot across New York City and the Hamptons with models and the founder, creating lifestyle imagery for web and marketing use. As the founder shared, “Michelle took photos of three styles for my fashion brand and… ALL THREE sold out! I’m beyond grateful.”
Pico Jewelry
Lifestyle, e-commerce jewelry photography
New York City
Hired by the shoot producer to photograph a collection for Pico, a longstanding New York jewelry brand. Shot on and off model, with a focus on capturing the detail, scale, and presence of each piece. Worked closely with the producer and brand owner to create imagery for use across web and social.
Tulerie
Campaign and lifestyle fashion photography
New York City
Photographed a campaign for Tulerie, a luxury clothing rental platform. Shot on the streets of New York City with models wearing top designer brands, creating bold, playful imagery designed to capture attention and drive engagement. Images were created for use across web and social.
AS SEEN IN
YOUR NYC CORPORATE & BRAND PHOTOGRAPHER
MY CREATIVE JOURNEY
BEHIND THE LENS
My life behind the lens began when I was about 10 years old at summer camp. After I quickly learned that I was allergic to just about everything the camp had to offer, I ended up with a double period of photography. I stepped into the cold, crisp darkroom, watched photos develop right before my eyes, and knew I was home.
Michelle is a NYC-Based photographer specializing in portraits and families. As a NYC family photographer, Michelle captures light-filled images that celebrate your family’s most important moments. Michelle’s services extend to families in the Tri-State area and beyond. Contact Michelle today to capture your family in photos that you’ll love for a lifetime.
